& PR agency
and search profiles
We’re a PR-backlink, communications and content marketing specialist with a global footprint and a particular focus on the UK and German-speaking regions. Our head office is located in Berlin Moabit, the German capital’s creative hub, and we have partners based all over the world.
We help our clients get the most out of their marketing communications by aligning communication strategies with business priorities and conveying our clients’ messages in a compelling way.
Our approach differs from conventional PR. We find topics that are of genuine interest to the media, develop powerful, data-driven stories and use our network to get wide media coverage. On top of all this, we secure high-quality PR-backlinks to boost traffic to our clients’ websites, which helps generate more online leads.
Most companies want media coverage and online engagement. The problem is that typically they don't always have something newsworthy to say. That's where we come in. We combine our creativity and PR experience with what a business wants to communicate and focus on data to secure wide media coverage.
Often businesses want to do social media but aren't really sure how to go about it. We're an agency for all things social media marketing. We work with businesses to develop an effective social media strategy, tailored to each business's target audience, and create the content for the relevant platforms.
Google is typically the first port of call when people look for general or product information. Search engine optmisation (SEO) isn't just important to get businesses on a prospect's radar, it's also a retention tool. When your existing clients search for information and your business keeps coming up, it's an endorsement. That's why we have technical and content SEO specialists in-house.
You need professionally written product descriptions for your websites and brochures? We have experienced copywriters in-house who will not just draft benefits-driven ad copy but will also adapt their writing style to any business's house style.
With our team by your side, you'll hit the right tone
Your prospects and clients get their information from a wide variety of sources. So to get your messages across effectively, we will communicate them across multiple channnels, such as PR, search engine optimisation (SEO), social media and influencer marketing. For maximum impact, each piece of material is tailored to the relevant channel.
Sometimes we implement larger communication strategies, other times we work on more focused campaigns only. We serve businesses of all sizes, from start-ups to well-known multinationals, spanning industry sectors including travel, retail, finance, technology and professional services.
Tonka stands for data-driven, well-balanced communications. Tonka stands for results.
We take on all the typical tasks you’d expect from a good public relations agency. As your outsourced media relations department, we research topics, put together communication plans, maintain distribution lists and nurture media relationships.
With Tonka you’ll always have a competent specialist by your side, whatever your brand, product or crisis communication requirements.
We’re super creative, we’re full of ideas and we have the knowledge, skills and experience to turn our ideas into successful campaigns to help clients generate more business.
Our stories don’t need selling; we come up with topics and turn them into stories that the media will want to cover and your target audience will want to talk about. What better way is there to bring your business’s messages across?
We take the time to really understand your business’s priorities and ambitions. We can also help you better understand and segment your audience. That’s important because at no time in history have people had access to as much information as we have today. To get your voice heard, content needs to be relevant to the audience you’re addressing. And the messaging needs to be spot on, not just for each audience segment but also for each communication channel.
Are you harnassing the power of social media? Most businesses aren’t and that’s often both a missed opportunity and a reputational risk.
Social media doesn’t need to take up a lot of time and resources. But that requires a solid strategy and good content. We help businesses identify which platforms they should be on, how they can engage with a growing community and who in the business should be contributing to social media.
The algorithms behind the powerful search engines are increasingly acting like humans. Essentially, what that means is that you should aim to make your online presence as useful and userfriendly as possible. As SEO specialists we support businesses with SEO-optimised copy, on-page optimisation and high-quality backlinks. We also offer SEO training for content creators across our clients’ businesses.
Blogger outreach has become an important element of today’s business communications. There’s usually an element of trust between a blogger and their audience. That’s why securing mentions and backlinks from bloggers can be so valuable.
We ensure influential bloggers in your field know and write about you, and link to your website.
In addition to bloggers, there are many other people who influence your target audience. Finding those people requires a large network, time and resources.
We’ve already done all the hard work for you and know where to find influencers relevant to your audience. They include social media influencers, vloggers as well as frequent speakers.
Whatever your content needs, we’ll support you. This can include user journey optimisation, ad copy or advertorials, or something quick and simple such as social media posts. Our content marketing professionals will take your value proposition and style guidelines into account, and work with the relevant client departments to create copy that positions your business as a thought leader.